LED Video Wall 101: Everything You Need to Know Before Installation

A video display has evolved from a wall of TVs to large-scale projections on displays viewable to attendees in the auditorium’s back row. Historically, the key challenges with these screens have been resolution, image quality, and size. All of this changed with the introduction of the LED video wall, which can show videos in rich, saturated colors of any size.

The video wall revolutionized the way films and moving images are displayed in a number of environments. Advances in their technology have significantly enhanced their quality and ease of use, making them the preferred choice for all types of LED displays.

What is an LED video wall?

An LED video wall is a big video screen comprised of LED panels. These panels are joined to form a wall of LEDs capable of providing a continuous, full-color, and dynamic display. The utilization of individual LED panels allows you to easily create an LED wall of various proportions, ranging from a giant TV to a billboard.

All digital signs draw attention, but an LED video wall cannot be ignored. These HD signs can display text, motion graphics, images, and video. They can show the same display all day long, rotate between a series of advertisements, or you can preschedule messaging for different times of the day. If these benefits have motivated you to design a large interior or exterior display, there are a few things to think about first.

Location and Placement

An LED video wall should be placed in a heavily trafficked area. Indoors, this might be your lobby or event space. Outdoors, this could be the side of a building facing a busy road. If you don’t have a high-traffic outdoor area, try renting out an existing digital billboard or renting a site to install your own. Having an LED video wall within your place of business indicates to your consumers that you are a dependable company that has been around for a while. You have established yourself as a leader and are grounded, so your business will not go anywhere.

Define Your Objectives

Yes, you are seeking impact, but what else? Your new LED video wall is a business investment with a verifiable return. Begin by answering the following questions:

• • Is the sign only for your business?
  • Will you post both advertisements and communications?
  • Will you rent out advertising space to monetize your sign?
  • How many hours will you keep your sign on each day?
  • Are you interested in posting digital art?
  • Will the sign include interactive features?

Decide How Many LED Video Walls You’ll Need

You’ll also need to decide whether you want a single big square or rectangular billboard or a collection of large screens that form an LED video wall. Both strategies provide rewards.

With just one sign, you may create large and eye-catching material. This is perfect for outdoor use but may be too large to view comfortably indoors. You can increase your flexibility by using a number of small or large screens. You can still use numerous displays to make a unified presentation, or you can place separate advertisements on each one.

HD Is The Only Way To Go 

If you have small digital displays, they may be text-only or intended for low-resolution graphics. However, opting for large displays is another story.

Going for a big display only means one option: HD. This is because you must consider essential aspects such as your display’s height, angle, and appropriate viewing distance.

Here are some of the things that you need to consider when opting for a large display:

• • Size
  • Brightness
  • Resolution
  • Pixel pitch
  • Power requirements
  • Frame
  • Mounting
  • Required components for the local weather

Content is King

Many new digital display owners underestimate the time and effort required to curate fresh media. While you do not need to develop your own marketing or messaging, you should have a proactive strategy in place. For most people, this entails engaging a graphic designer specializing in large digital displays.

While your sign can be modified in real-time, have your sign designer start at least a few months in advance. This should include consistent material for your current marketing campaign, as well as a few ads that may be reused, such as your monthly discounts or yearly sale promotions.

Key Takeaway

To summarize, installing an LED video wall requires careful design and perfect installation. The needs of the individual application, budget limits, and desired image quality should be the primary considerations when deciding between these technologies.

LED video walls provide benefits such as greater visibility, engagement, and communication. They offer a broader canvas for showing content, making them suitable for communicating information in control rooms, advertising in retail locations, and providing immersive experiences during events. Lastly, their modular design enables setup flexibility and scalability.