The Importance of Drive Thru Menu Board Maintenance

The influence of technology and a well-maintained drive-thru plays a significant role in your customers’ purchase decisions. In most situations, this is the customer’s first engagement with your brand, making it a critical aspect of the customer experience. If your drive thru menu board system is outdated or poorly functioning, it can drive potential customers away, leading to lost revenue and diminished customer satisfaction. 

Customer demands are continuously evolving, and it is up to QSRs to respond swiftly. A streamlined drive-thru with current solutions and easy-to-read, well-lit drive-thru menu boards ensures that your consumers have the best experience with your brand and promotes quick decision-making and increasing order accuracy.

Cost-Effective Maintenance Solutions

Did you know that 70% of QSR sales occur at the drive thru? Even a single day of downtime can mean a loss of up to $2,000 or more. Or that installing a new drive thru system can cost over $10,000, but regular maintenance to prevent common issues typically costs less than $200. Maintaining your drive thru systems and hardware prevents problems from building up over time, saving potential costs in the long run. 

Regular maintenance can prevent malfunctions and regular testing will help avoid failures in headsets, speakers, and menu boards. Don’t let technical faults impact your bottom line. We provide fast, reliable repairs to keep your drive theu operating efficiently. If you are experiencing any issues, take advantage of our free service call to resolve any problems you might be facing.

Here’s how you will know when it’s time to update your drive thru menu board or when it needs maintenance:

Not All Menu Boards Are Digital

The most evident sign that your drive thru is due for an update is the lack of complete digitalization of all menu boards. Digital menu boards are easier to update and can quickly update menus and promotions, reducing downtime and labor costs associated with manual updates.

Company Rebranding or Expansion

If your company is refreshing its brand, your physical locations will also need an update. In these cases, reviewing existing drive thru menu boards for design, functionality, energy efficiency, and other factors is worthwhile because they will most likely change to match a new layout or site plan. This will ensure consistency across all locations and support your brand’s growth.

If your brand intends to grow its footprint, it will be necessary to assess the current design, configuration, performance, and location of its drive-thru menu boards. Rather than implementing a fresh drive thru menu board plan for your new locations, this is an excellent time to assess others and make improvements. This will allow you to enhance their effectiveness across all locations and establish a more consistent ordering procedure for your business for all of your company’s locations.

Remodel Cycles

It is usual to remodel properties every few years to keep them up-to-date with the latest trends, fashions, and customer preferences. When it is time to plan your next refresh or remodel cycle, remember that this is also an excellent moment to assess how your company’s drive thru menu boards are doing for your business. Are they improving ordering processes and shortening service times, or are they generating confusion and drive-thru issues?

Persistent Maintenance Issues

If you’ve had your drive thru menu boards for a few or several years, they’re probably starting to show signs of wear. Yes, even drive-thru menu boards can wear down over time due to the various weather conditions and the fact that they operate continuously. If your company is finding that it needs to invest more in reactive or preventive maintenance, consider taking a step back and determining why your digital menu boards may need to be updated on a large scale.

Key Takeaway

Regular maintenance and timely improvements to your drive thru menu board and the overall drive-thru operations can greatly improve the customer experience and satisfaction. Well-maintained menu boards reflect your brand’s commitment to quality and efficiency, which ultimately leads to long-term success. This will also increase accuracy, streamline your operations, and prioritize quality, which may result in long-term success.

At CGS, we specialize in drive thru installation, maintenance, and repairs, offering services to enhance your customer experience and improve business operations. Contact us today to learn how we can help keep your drive thru up to day and functioning flawlessly.